Vol. 2: design-management.de

We’ve assembled the chart on “What is a Design Strategy” you see on the left hand side some weeks ago.

For some reason I did only push it via twitter so far maybe for the reason that it still needs some ‘iterations’ to reflect all the constructive feedback I’ve received in the meantime. Sure in these days of collaboration credits do go to several input channels, but mainly to buddy and business partner Erik Roscam Abbing especially on the case/model examples.

The problem with models and especially if you want to map several of them in a big overview and combine them with your own thinking is that it gets blurry even though it is pretty clear to you/me since you’ve invested some reasonable hours in it … you know that, right? ;-)

On the other hand I think a certain degree of blurriness is justified in case the topic hasn’t been reasonably illustrated so far. At least to my state of knowledge this is the case for ‘Design Strategy’ even though much has been written about it at various places. Still if you ask people what a ‘Design Strategy’ or ‘Strategic Design’ actually is/comprises they (including me) start by saying that “This is a broad field and …” Accordingly the chart has been an attempt to frame my/our ideas and give it a first visual representation.

Anyway it has been just yesterday where I’ve been pointed to a video done by Design Consultancy ‘Continuum’, Boston/MA on ‘design strategy’! Continuum next to IDEO are the publicly best known category leaders when it comes to applying Design/design in a process instead of product way. [This does not mean that there aren’t quite a few small boutique consultancies out there like e.g. me/us who are doing an equally good job ;-)]

In particular the opening sequence of the movie finally triggered me to push our poster above to this blog and to a knowledgeable community like you. In a sense Continuum is nicely illustrating the basic idea of the poster in their own wording … and yes I felt sort of flattered since I do think they are leaders in their category ;-)

Accordingly I can appease my parents: I’m in good company! ;-)

Resonance from Continuum on Vimeo.

I trust that in these recessive times of tight budgets conference organisers have a hard time to sell their events. From my very own German perspective the fact that those events I find most inspiring & worth going to are usually taking place somewhere abroad is often frustrating :-(

Therefore I’ve been more than thrilled when I was invited to attend the 2009 edition of the Creative Company Conference (CCC) that takes place in Amsterdam on Tuesday, 26 May 2009! In contrast to many other conferences it’s a one day event fully packed with keynote speeches, break out sessions, the 3 minute pitches, and special themes. In case you’re interested in a review of last year’s edition you might want to visit Erik Roscam Abbing’s blog. As we’re going to and twittering (#CCC2009) from the conference together you might also want to read his announcement of the event.

As a sort of anecdote on the Netherlands and Amsterdam as the location let me share this: While delivering a seminar on “Strategic Thinking in Brand Management” at EURIB in Rotterdam last week quite a few participants asked me about my passion for the Netherlands and the fact how it comes that I understand most and talk some basic Dutch. Except for the travel industry this still seems to be quite unusual these days ;-)

In any case my response to their questions has been that for me having had my teenage days in the early 80’s the Netherlands always served as the ‘brand gate’ to the world (outside the little town 12km from the Dutch border). I clearly remember the envious looks of my school mates when I wore one of the first pair of Nike sneakers (Blue with a Yellow Swoosh!) in my class ;-) Also McDonalds had their presence in NL long before they decided to enter this big thing called Germany. Nowadays as I do a reasonable portion of my business with/in the Netherlands I do still think that the Dutchmen are at the forefront when it comes to adopting ‘Creative Class’ & the likes … anyway I’m drifting here ;-)

After all for me the USP of the Creative Company Conference 2009 is definitively Sir Ken Robinson. In case you shouldn’t know him yet watch him perform at TED! There you will see how he speaks with extraordinary warmth, passion and wit about creativity in business and education. His latest book “The Element” talks about the creative potential of people and what they can achieve when natural talent meets personal passion.

Similar to Ken Robinson all other speakers (with Erik Spiekermann amongst them) are also like minds professionals in branding (TCHO), design, innovation (RedesignMe.com), marketing and entrepreneurs (University of Amsterdam) from every business sector, from the Netherlands and from abroad, all with a common interest of stimulating creativity in their environments.

The price for the ticket is € 695,- and includes 1 Full Access pass to the Main event and CCC breakout sessions, 2 tea/coffee breaks, lunch, soft drinks, delegate bag with inserts and drinks and snacks at the CCC network closing event. Compared to the usual TED conference ticket that costs you approx. € 4.000,- I think this is a good value for money! ;-)

In case you should decide to go to the conference make sure that we’re connected on twitter (@iterations) and that you’ll drop me a note. A ‘real’ beer is guaranteed! :-) Hope to see you there!

No big deals with formalities. The new year is already 12 days old and I hope that it will be a good and still prosperous one given the external environment we are all affected by in one or the other fashion these days!

On a sidenote I’d like to point those of you who are interested in shorter bits of information, links and conversations from my end to my twitter presence where I’ve been pretty active recently: http://www.twitter.com/iterations. If you’d like what you read you might consider following me. Thanks for you attention on this.

Anyway what I’ve wanted to share with you today is a 500 words piece I’ve written for a conference book project where people from across the globe have been asked for their take on ‘The Future of Innovation’. Needless to say that I’ve written my essay/post/piece quite close to the deadline, but that’s no excuse for sure ;-) So comments are welcome and also any ideas on how to take my musings to another level. Here we go:

The Future of Innovation

While working on this essay about “The Future of Innovation” I was thinking that quite a few submissions from other colleagues will likely deal with providing a most comprehensive definition of “Innovation”.
Usually I would have also followed this approach, but a quotation by Marty Neumeiner (Author of “The Brand Gap”) on his definition of a Brand has changed my view: “A brand is a person’s gut feeling about a product, service or organisation”. Accordingly how do you like mine: “Innovation is part of a user’s gut feeling about a new product, service or organisation”? I have to admit that the more I think about it the more I like this approach to innovation. Let me shortly discuss why I do so, what the implications of this view actually are and what kind of role Design can play on the “Future of Innovation”.

When we usually think about Innovation most of us and in particular the ‘average’ consumer thinks big. Accordingly Innovation is something we tend to link to either being radical or transformative in its character. Good examples for these areas are the automotive industry and Hydrogen powered cars (radical) or the ever changing channels and tools of the internet as means of ‘transforming’ our communications. Needless to say that the media find reporting about the big far more attractive than digging into the ‘long tail’ of what remains: Incremental Innovation.

As a matter of fact in times of scarce financial resources and a climate of risk aversion I do see lots of potential in the area of ‘incremental’ innovation, because amongst others it refers back to my definition above on the user’s “gut feeling”. Typically ‘radical’ and ‘transformative’ innovation encompass lots of resources mostly from R&D in order to change our lives dramatically. In contrast ‘incremental’ innovation is focussing on the tiny, silent, hidden things that affect our every day life and make it more pleasant, easier, say less disruptive. No doubt very often incremental innovation does not create the big ‘Ahhs’ that radical innovation is usually triggering. However it is positively affecting our ‘gut feeling’ by making us say “Wow!”

Let me shortly illustrate my point by showing how Design is facilitating these incremental innovations at Apple Computer. At Apple products you hardly see Design elements as means to make things simply look pretty. Instead they address functions and solutions that make the user feeling ‘Wow!’. Just a few examples are the magnetic power adapter that prevents the computer from accidentally being dragged down, the smooth scroll on the iPhone making searches more ‘real’ or the simplicity of the iMac (one body, a mouse and keyboard). What they stand for is a shifting focus from simply applying new technology (for technology’s sake) to delivering meaning and value by design instead. [Thanks go to Erik Roscam Abbing for borrowing this last sentence from a recent DMI article on Brand Driven Innovation]

I think that this focus on ‘Incremental Innovation’ will offer a huge potential for the future of innovation. In particular it makes innovation more accessible and applicable for a broader range of companies. And for the consumers it will certainly create these ‘Wows’ that so many companies are desperately trying to reach for.

As some of you might know I’m very much into visualisation and the likes these days. In my role as a Professor for Design Management I’m currently doing a seminar on Business Model Visualisation (closed Ning; sorry) with Design students in collaboration with the expert in the field, fellow blogger and blog friend Alex Osterwalder.

While working with my students not only on the ’surface’ (that (unfortunately) is still very often connected with Design), but rather on the connection between form and content I’ve started thinking about how to make my key domain ‘Strategic Management‘ more compelling and appealing to a larger audience beyond MBAs ;-) Part of this effort is a new venture I’ve named: designingstrategy.biz (more on this next near and a rough outline when you click the link). However if you’re interested in early experimentation you might want to contact me and we’ll figure out a workshop on ‘Designing Strategy‘ that focuses on me facilitating and inspiring and you developing business strategies that emerge from your very own ‘creativity’. Is that a deal?

In any case ever since I’ve started to conceptualise at the intersection of business concepts/metaphors and design methods my attention usually gets (positively) distracted by cool cases and examples. So today I’ve came across this Wall Street Journal article that is describing Nicholas Felton’s story about him sharing his life in the form of an annual report! While some people are clearly wondering ‘Gee, this man has too much time’ I find his case a perfect illustration of how to do an ‘analog’ portfolio next to all these Social/Business Networking platforms.

Any other cases you dear readers like to recommend and that are illustrating the smart disruption of traditional business metaphors?

I’ve been to Lucerne (BA Design Management International) for the whole of last week in order to deliver a class on ‘Design in the Context of Strategy and Brand Driven Innovation’. While I’ve covered the ’strategic’ part my friend and business partner Erik Roscam Abbing from ZilverInnovation.com has been the host of the ‘brand’ part.

While I don’t want to go too much into the details of our course in this post, I’d like to shortly discuss the topic of ‘Design Thinking‘ that framed the very first day of the course. The purpose of giving ‘Design Thinking’ a prominent place in the 5 day course has been to make students aware of two things:

a) Understand that human beings have different perceptions and understandings of the character of a ‘problem’ and b) That human beings (in this case managers and designers) are being educated with different approaches to solving problems.

While we’ve framed a) into the 4 categories developed by de Wit and Meyer part b) largely made references to Roger Martin’s reflections on ‘Abductive Reasoning‘. The purpose of this combination was aiming to achieve a better understanding that Managers tend to perceive problems far more often as a kind of puzzle, dilemma, or trade-off set-up while Designers accept their assignments more like ways to resolve ‘paradoxes’ (more on this at this link). Secondly the ‘mental tools’ (aka theories) Designers are applying embrace far more elements of ‘abductive reasoning‘ as opposed to ‘inductive/deductive’ thinking that managers are still being taught at universities these days.

Accordingly our view on ‘Design Thinking’ is not so much related to a profession itself, but rather a question of mindset. In this sense ‘Design Thinking’ is rather an attitude than exclusive to a profession. Therefore I was happy to read Ellen di Resta’s blog post on exactly that distinction.

In line with this notion Erik and I wanted to make students aware of the fact that ‘D(d)esign’ both as a process (d) as well as an object (D) need to be seen in a context rather than as an isolated ‘function’ in an organisation. This chart might give you an idea what we’ve been heading for!?

As a matter of fact ‘Design Thinkers’ will develop similar frameworks that approach a problem or issue from different angles and free themselves to stick to traditional definitions and models. Again it’s not about ‘right’ or ‘wrong’, but rather about yes/and!

Therefore I’ve had a blast learning in more detail on how Erik is currently helping ‘fatboy‘ the hip, loungy, urban, lifestyle, hangout bags (1.40×1.80 mtrs.) manufacturer on not only innovating from a ‘functional layer’, but far more holistically incorporating the other layers as well.

While Erik might decribe the process far better than I (sometimes having a memory like a sieve ;-) for me such an approach also gives the ‘Brand’ as a carrier of cultural values (and not only as a means for creating an ‘Image’) a quite different (yet ‘abductive’) twist. In that sense I’ve been glad to discover Richard Anderson’s blog posting titled ‘Crummy Innovation’ just a couple of minutes ago where he nicely describes some of Roger Martin’s ideas that he’s grabbed at a recent forum in S.F.: “Hence, Roger argues that companies need to ban the use of two words when it comes to innovation: “prove it.” If you can prove something in advance, it is not an innovation.” Some equally smart observations can be found in a recent comment Chris Flanagan has left on my previous blog posting (Thanks Chris!).

So as I’m reviewing this posting I’m reasoning what the original idea of this blog post has been (well, I started writing it last night)? Well, originally I wanted to approach Design Thinking from a heuristic perspective commenting on the discussion Tim Brown started over at his much hyped IDEO Design Thinking blog. And in a sense I have to admit that I originally wanted to start moaning about bloggers who start a conversation, but then feel to busy to comment and engage accordingly (yes, Jens, I do owe you a reply ;-). Anyway I find this blog posting more constructive than my first approach … and maybe you’d like to share your comments on it as well? - Conversation guaranteed! ;-)

• On Disciplines and Professions: Design Thinking
  Sometimes on does not see the wood for the trees. This time is on: Design Thinking ;-) Essentially Ellen di Resta over from the Foresight 20/20 Blog (http://www.ellendiresta.com) posted a very helpful comment on the ongoing discussion on Design Thinking.

  While for me so far Design Thinking has been more of an application of 'Abductive Reasoning' (that seems to be sort of 'natural' to a Designer's way of solving problems) Ellen is trying to address the confusion that is taking place on the around the question: Who is entitled to be called a 'Design Thinker' and whether this is a new sort of 'Profession'.

  I can't agree more on her view that the application of 'new' tools (in this case 'Abductive Reasoning') does not necessarily result in changing job descriptions or careers. On the contrary:

  "If a business person uses design thinking to develop an innovative business model, the outcome is still a business model and the profession is still that of a business person."

  (tags: designthinking design thinking definition)

• Interview: Dan Roam Will Draw You a Diagram
  A short yet interesting interview with Visual Thinker Dan Roam. Next to Dave Gray from XPlane he’s one of the leaders in applying visual thinking and generating value for business from his creative skills.

  Dan’s and Dave’s insights are building blocks of my ‘Designing Strategy’ workshops that I’m offering these days. Needless to say that you’re welcome to drop me a note on this any time! Contact details to be found on the right hand side of this Blog.

  (tags: VisualThinking visual thinking strategy&design designing strategy designingstrategy)

Alex Osterwalder over from ‘Business Model Design’ Blog recently complained about the lack of visually bad written/designed books that apply visual thinking on business books.

Today I’ve been pointed by Xenia Viladas’ blog to her latest book titled: Diseño Rentable (Profitable Design) that seems to fill this gap as you can see following the link provided. Unfortunately the book is released in Spanish language only so far, but she told me that an English version is planned to be published as well.

I’ve always been favouring the view that Strategy and Strategic Thinking mainly starts with identifying patterns on a general scale. Such patterns can be observed anywhere and they range from behaviour, opinions, speech, words. etc.

The ‘Strategist’s’ part (yet the most tricky and difficult) is to give these patterns a meaning and place them in a larger context. From my view there is no doubt that visualisation skills are clearly of help here. The good news is that this at first place does not necessarily require ‘drawing skills’, but rather a curious mind and some training.

Today I’ve been pointed via UX Magazine to Paul Armstrong’s project site ‘Web.Without.Words’ aiming to reconstruct popular and known sites, by removing all text and images and simply leaving the blocks that are so typical for the early concept design phase in the design process. A great site with excellent technical execution!

In my workshops on ‘Designing Strategy’ I embed such and similar tools at the early strategy conceptualisation phase as well. Drop me a note if you’re interested in hosting such a workshop!

I somehow have a hard time recently to catch up with all the stuff that happens around me on and off-line.

Beside the reasonable business travelling I’ve done recently to NL, CH, then back to NL and CH next month again (after all not too many complaints here since I also always meet good friends and make new ones!) this semester I’m currently starting a new course on Business Model Visualization at the local Design faculty I’m currently working for as a Professor for Design Management. It’s a virtual collaboration with my (virtual) friend and Business Modell (Guru ;-) Alex Osterwalder from Switzerland. More news on that soon …

Anyway, two weeks ago I’ve held a lecture at the TU Delft for the MA in Strategic Product Design. My friend and business partner Erik is a part-time faculty member there. Erik knows my work and thinking on Strategy and Strategic Management for quite a while (also because he used to be one of my post-graduate Master of Design Management students at Inholland University, Rotterdam [the programme has been terminated in case you’ve planned to ask for further details ;-(] and for the purpose of my guest lecture he proposed to combine my knowledge on Strategy with my recent ideas on Design Thinking (explaining the different modes of thinking between Designers & Managers amongst others). So from the feedback it seemed that I’ve been able to create some good linkages between the two and I plan to continue ruminating about ‘Strategic Design Thinking’.

Sooo, coming back to the first sentence of this posting I was happy to see that my blog colleague Martin Koser over from ‘businessmodel innovation_design’ posted a comprehensive blog post on Design Thinking where he’s listed and covered all the blogs and sites I’ve recently visited as well and considered posting about (but after all isn’t it all about execution, stupid?! ;-) His posting is also worth a visit since he’s provided links to loads of videos on the topic worth checking.

However one or two side notes on the quote by Thomas Vander Wal that Martin has highlighted in response to a video interview question: “What does Design mean to you?”:

“It’s the layer on top of things that are used, that makes them comfortable and gives them more ease of use. It’s adding experience but taking away the hard edges, and allow people to embrace the tool or service in a closer interaction.”

For sure this is an answer that stems from Vander Wal’s background as an interaction designer. However this makes it also clear that the community of Design Thinkers and Design Managers needs to take care that the term does not get washed away by being everybody’s darling! For sure Design Thinking and especially ‘Strategic Design Thinking’ in its heart is ‘Process’ that is needed as the foundation of every ‘Design’ that wants to ’serve’ people, users, customers, clients, human beings or even animals.

And yes, Tim Brown from IDEO now also has a blog on Design Thinking as well; heavily featured by his buddy Bruce Nussbaum who is also a professor on Design and Innovation management now … I can’t help myself, but yes, I’m a little bit cynical about that all. For me it seems that these types of blogs are more meant as another hub for exposition rather than really engaging in a ‘conversation’ (you know Cluetrain Manifesto and the likes ;-) And yes I admit I’ve also left my comments there in the hope to get a ’sort of’ response … but hey, I’m naive … or so ;-). However my grief will go away soon and beside this: Not all of us can become the Browns and Nussbaums on Design (Thinking). I think the blogosphere has its niche for all of us … in the long tail :-)

• Lines and Bubbles and Bars, Oh My! New Ways to Sift Data
  This articles very nicely supports the new concept of my latest course I will be offering in Design Management this fall: Business Modell Visualization.

  In my role as a Professor for Design Management I carefully monitor the development of skills design students show when they leave our faculty. Beside usually excellent hands-on skills in graphic, product, and communication design very often the graduates lack appropriate skills to integrate their thinking particularly into business contexts. However one of the most powerful skills design graduates (shal) have is to visualize their thinking and accordingly frame their ideas into powerful charts and illustrations that are easy to comprehend.

  This NYTimes article concisely explains what kind of new approaches, tools, and web applications are out there only to be discovered and used.

  (tags: data visualization design busines models business_models businessmodels education)

• On the value of dissatisfaction
  Well, in contrast to the usual news that happiness is THE key to a better living I found that this article share some interesting sources on quite the contrary. Similarly have you ever thought about how our world would look/feel like if everything is 'designed' well? For me this triggers quite a few follow up questions like: How about Design's role as 'styling' then in contrast to 'Design' as a source for innovation? And re-phrasing Naish's words: 'Bad Design is the driver of human endeavour'! What do you think?
  (tags: design happiness designthinking research Book Review)

Again one of these posts I would have wished to have written myself ;-) Anyway I’ve skim read Kevin McCullagh’s posting on the Core77 Design Blog just before leaving to The Hague last week. Fortunately Kathryn Best reminded me on Kevin’s posting after my return a week ago!

What I like about Kevin’s post is his approach to assemble a sort of list of patterns he has observed when it comes to describing the term we love so much these days: ‘Design Leadership’. What I like in particular about ‘pattern recognition’ in general and this is also a reason why I like Kathryn’s book on Design Management is that it is not aiming for categories and definitions academia is looking after like: ‘right-wrong’, ‘good-bad’ or ‘truth’ in general.

While I will give my very own definition or better ‘description’ of the term later on I’d like to point to the four questions that have triggered Kevin’s article:

1.) What makes a design leader?

2.) Do they have to be designers?

3.) Who is leading whom?

4.) And to where exactly?

A point where I do disagree with him is clearly addressing question 2 as I don’t think that ‘Design Leaders’ necessarily need to be designers themselves. Let me try to explain this by referring back to the photo (or collage) I’ve assembled and which you see in the upper left corner. The picture in the lower right corner is taken from Kathryn’s book and illustrates quite well the three areas of responsibility of a Design Leader, a Design Manager and a Designer as those people in organisations who ‘Define a Vision’, ‘Manage the Process’ and ‘Create the Content’.

While on one hand I think that this ‘classification’ is helpful for better understanding the very often unclear terms I do think that on the other hand they are too discrete. Apparently a Designer or Design Manager can only remain in their category and won’t be able to embrace all of them at the same time. In contrast according to my understanding of a ‘Good Designer’ she/he must be able to address all those levels in order to ‘thoughtfully design’.

Therefore and in order to make the model more flexible I’d want to refer to one of the originators of the term ‘Design Thinking’ namely Roger Martin. You see his latest book ‘The Opposable Mind’ pictured in the upper left corner of the collage. Then replace ‘Design Leader’ with ‘Design Thinker’ and let ‘Design Leadership’ embrace all three functions ‘Design Thinking, Design Management and Design’ and you have a more flexible framework that communicates the key message: “Only if you’re good at all disciplines: ‘Thinking, Managing and Designing’ you are a ‘Design Leader’!

Accordingly this perspective also implies that one person will have a hard time to act as a ‘Design Leader’ since this would imply that all functions would need to be addressed by her/him alone. Even though for example the success of Apple Computer these days might appear as the single effort of Steve Jobs it is for sure the joint effort of many more (needless to mention Jonathan Ive).

Furthermore I do think that it is somehow anachronistic to believe that (in the competitive business landscape of these days) that individuals are still able to dominate; even though I admit that we tend to have a fascination for these sort of ’single heroes’.

Instead ‘Design Leadership’ according to my perspective above recognises that it is something that needs to be achieved collaboratively as a joint team effort of various ’specialists’. So the answer to Kevin’s question No. 2 definitely is: No, because only teams as I’ve described them above can effectively handle various functions from several disciplines with ‘Design Thinkers’ as the category most likely to embrace people from non-design disciplines.

What do you think? Is this something Kathryn/We shall adopt for the future?

• Hong Kong Design Centre Workshops
  Some links to workshops and seminars the Hong Kong Design Centre will be offering in London in June; just in case you’re around the corner.
  (tags: design hong kong hongkong centre china London)
• Study Shows Blogging Now ‘Mainstream’ Among Women
  While not directly related to Design Management I do think that when it comes to user involvement in the design process the social web will for sure emerge as an additional source of insight. Interestingly only a few DM experts did get it so far!
  (tags: women blogging research blogs socialmedia blog marketing stats)
• Are Methods The New Waterfall? at Experience Matters
  Some challenging questions and ideas on if and how methods in design (if not in management at all) are both enriching the ‘process experience’ while still allowing for ‘creativity’? This reminds me on the paradox between logic and creativity from de Wit.
  (tags: design management methods process thinking tools)

For those of you (like myself) who have not been able to attend the latest European Design Management Institute’s conference I thought it might be interesting to read some stuff that other attendees have summarised or commented.

First place to visit is Erik’s blog on Brand Driven Innovation. Erik and I are currently working on a social media driven design management project for an international fashion retailer and we’ve used the physical distance to test the opportunities Facebook, Flickr! and the likes are offering. In any case you find Erik’s summary and a guest posting by Prof. Jan Buijs (TU Delft) who co-authored a paper at the academic branch of the conference.

Then we have former Orange and now Cisco’s director of customer experience for Europe Clive Grinyer commented on his conference talk as well as why and how Design Thinking might add value to business. Maybe inspired by the recent Raymond conference in Rotterdam [yeah, I did facilitate the previous one in Hamburg the other year however we did not gain (or have been ‘allowed’) BW coverage] Clive as well as Philippe Picaud concluded that “that there is far too much concern about secrecy about design methods and processes.” I fully agree with them, but those of you who know me a little better know that this reads slightly cynical given the context in which this conclusion emerged ;-)

Another short coverage is by Tim Leberecht frog design’s director of marketing who blogs over at Cnet blogs (Matter/Anti-Matter). While he’s shared a short snippet so far I hope he will share more within the next weeks. After all great to see the range of corporations that send their folks to these conferences.

Finally there’s also a blog posting by Brian Gillespie (an early MBA Design Management graduate; thanks for the link, Erik) now working for Molecular. Brian has assembled a short and concise list of recurring themes. It speaks for the missing progression of knowledge sharing I’ve cited in the context of Clive Grinyer’s report that the topics Brian has summarised for us are all well known for years!

P.S.: I’ve forgot to mention that DMI also uploaded some photos as well here >>>