Vol. 2: design-management.de

despite the widely ramified discussion if design management is about ‘product’ versus ‘process’ or ‘concrete’ versus ‘abstract’ it might be more interesting to think about ‘design management’ and ‘design managers’ as part of the “creative industries” or to speak with Richard Florida, as an element of the “Creative Class”: “(The creative class) At its core [...]

some might remember US author Richard A. D’Aveni, a professor of strategic management, for his ideas about ‘Hypercompetition’. long, long ago are the days of the ‘new economy’ ;-) in the summer issue of the MIT Sloan Management Review he wrote an article about what he calls ‘Corporate Spheres of Influence’. I find his approach [...]

every company knows that it costs far less to hold on to a customer than to acquire a new one. that’s why customer retention has become the holy grail in industries from airlines to wireless. yet defecting customers are far less of a problem than customers who change their buying patterns. today’s typical metrics of [...]