Vol. 2: design-management.de

While I’m at it (see my previous posting on my recent activities) I’d thought you might also be interested in a recent conversation on the use of social media in European and US corporations (MP3 file ~ 48MB) I’ve had with Tom Guarriello from the “True Talk Blog” (iTunes here).
I’m following Tom’s blog for more […]

In the course of a current client project my interest in ‘empathic design‘ research tools has been triggered recently. Amongst others I’ve also come across personas as a tool to ‘uncover’ possible dimensions of a set of archetypical attributes of (possible) customers.
Therefore with great interest I’m watching the current conversation between blog/web veterans Steve Portigal […]

I’m currently monitoring the fashion industry and their use of technologies bother hardware and software (Web 2.0 and the likes). Yesterday I stumbled across the following news to be found at the German magazine “Der Spiegel”. (Unfortunately) written in German let me summarize the basic message from the article as follows:
Most of us have certainly […]

If I think about Philips, the Dutch transnational company which produces, …. yes, that’s indeed the question … Light Bulbs, Phones, CTG Scanners, Coffee Machines, TV Sets …
My very subjective association I still recall related to Philips goes back several years (or is it already more than a decade ;-) when they’ve released a line […]

Being a proud owner of the latest Nokia N95 and in the light of the recent discussion on the iPhone I was wondering today whether the same (branding) issues apply to the Leica C-LUX 2 (average price some Euro 500.-) which has been co-developed with Panasonic and resulted in the similar (even though differently adjusted) […]

Being at reboot 9.0 in Copenhagen right now and sitting in a quiet corner having a cold beer I’ve discovered this interesting list of Corporations and the according corporate fonts they use. While the Wiki is in German I think the font names speak for themselves. Have a look >>> (via kottke.org)

Last week I gave another Design Management seminar at my local university where I’ve recently been appointed as a Professor for Design Management. What most under-graduate students are interested in are studies about user habits and other related market research documents.
Via ‘Jaffe Juice Blog’ I’ve been directed to a study conducted by BBDO consisting of […]

I’ve tried to frame the video below into some sort of design, management, branding and the likes reasoning, but honestly I did not succeed … therefore I frankly admit: I’ve found the video via BigElvis at Core77 and for me it has been pure fun to watch it :-)
Any ideas how to relate this piece to this blog […]

“Brands that will win will be those whose consumers tell the best stories to each other rather than brands that tell the best story to their consumer.” (Sarah Fay, president of Isobar U.S)
This is a quote from an Advertising Age article I’ve just discovered. It attracted my attention from two perspectives: a) user generated content […]

[Note: This posting is a revised version of my posting from November 30st. While I did not change the body text I’ve removed the link to the YouTube video of/about the teenager who executed the school massacre described in the link below. In some way I’ve still been too much captured from the timeliness of this […]

… busy, busy, busy … I’m far behind with topics I’d like to write about, struggling with “writers block” symptoms (at least for this blog) ;-) and new business opportunities which are appearing on the horizon …
Anyway while I’ve promised to share some more conference impressions from the KISD 2006 DM conference this morning I’ve stumbled […]

March seems to be a busy month this year as well … however we see us at the DMI Conference in Amsterdam, right? In the meantime via Bruce Nussbaum I’ve been directed to this nice parody on (by!) Microsoft and packaging design called “Microsoft Re-Designs the iPod Packaging”. While watching the highly entertaining video it instantly reminded me […]

This news is one for Niti: The German business magazine “Handelsblatt.com” reports that DaimlerChrysler has plans to sell their sister company “Smart” to Europe’s biggest manufacturer of motor-scooters, the Italian “Piaggio”! Still, both companies are heavily denying any plans to do so …
The interesting sidenote is that Piaggio is said to have plans to relocate the […]

If you’ve ever been interested in how we Europeans and the Germans, Swiss and Austrians in particular are living at our average home sweet homes you should visit this site created by one of Germany’s hippest advertising agencies Jung von Matt (found via Spiegel Online).
Jung von Matt is extending their (what I call “ethnographic research”; look […]

Yes, again Apple and the iPod … actually I have a good reason to write about Apple one more time since I hope to get my brand new iPod Nano (white surface) this week! Gee, I can’t wait to touch this tiny little gadget ;-)
If you would have asked me two years ago if I […]