:: Vol. 2: the design management weblog

Archive for the 'consumer markets' Category

Podcast: Social Media in European and US Companies

Published on June 4, 2008

While I’m at it (see my previous posting on my recent activities) I’d thought you might also be interested in a recent conversation on the use of social media in European and US corporations (MP3 file ~ 48MB) I’ve had with Tom Guarriello from the “True Talk Blog” (iTunes here).
I’m following Tom’s blog for more […]

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To Be Or Not To Be: Personas & Design Research

Published on January 17, 2008

In the course of a current client project my interest in ‘empathic design‘ research tools has been triggered recently. Amongst others I’ve also come across personas as a tool to ‘uncover’ possible dimensions of a set of archetypical attributes of (possible) customers.
Therefore with great interest I’m watching the current conversation between blog/web veterans Steve Portigal […]

Posted under consumer markets |

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Fashion Goes Mobile (and even further)

Published on September 25, 2007

I’m currently monitoring the fashion industry and their use of technologies bother hardware and software (Web 2.0 and the likes). Yesterday I stumbled across the following news to be found at the German magazine “Der Spiegel”. (Unfortunately) written in German let me summarize the basic message from the article as follows:
Most of us have certainly […]

Posted under branding, consumer markets |

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Apple’s “i” is Philips’ “simplicity”

Published on June 27, 2007

If I think about Philips, the Dutch transnational company which produces, …. yes, that’s indeed the question … Light Bulbs, Phones, CTG Scanners, Coffee Machines, TV Sets …
My very subjective association I still recall related to Philips goes back several years (or is it already more than a decade ;-) when they’ve released a line […]

Posted under branding, consumer markets |

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You’re all different! - Not Me!

Published on June 21, 2007

Being a proud owner of the latest Nokia N95 and in the light of the recent discussion on the iPhone I was wondering today whether the same (branding) issues apply to the Leica C-LUX 2 (average price some Euro 500.-) which has been co-developed with Panasonic and resulted in the similar (even though differently adjusted) […]

Posted under magazine links, consumer markets |

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Fontastic

Published on May 31, 2007

Being at reboot 9.0 in Copenhagen right now and sitting in a quiet corner having a cold beer I’ve discovered this interesting list of Corporations and the according corporate fonts they use. While the Wiki is in German I think the font names speak for themselves. Have a look >>> (via kottke.org)

Posted under general news, consumer markets, conferences |

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Perfect Timing

Published on May 22, 2007

Last week I gave another Design Management seminar at my local university where I’ve recently been appointed as a Professor for Design Management. What most under-graduate students are interested in are studies about user habits and other related market research documents.
Via ‘Jaffe Juice Blog’ I’ve been directed to a study conducted by BBDO consisting of […]

Posted under branding, consumer markets |

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Mowhawk Tail Design

Published on February 15, 2007

I’ve tried to frame the video below into some sort of design, management, branding and the likes reasoning, but honestly I did not succeed … therefore I frankly admit: I’ve found the video via BigElvis at Core77 and for me it has been pure fun to watch it :-)
Any ideas how to relate this piece to this blog […]

Posted under general news, consumer markets |

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On Ways to Reach the Finish Line

Published on February 8, 2007

“Brands that will win will be those whose consumers tell the best stories to each other rather than brands that tell the best story to their consumer.” (Sarah Fay, president of Isobar U.S)
This is a quote from an Advertising Age article I’ve just discovered. It attracted my attention from two perspectives: a) user generated content […]

Posted under magazine links, consumer markets |

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LEGO and Design Leadership (Revised)

Published on December 1, 2006

[Note: This posting is a revised version of my posting from November 30st. While I did not change the body text I’ve removed the link to the YouTube video of/about the teenager who executed the school massacre described in the link below. In some way I’ve still been too much captured from the timeliness of this […]

Posted under consumer markets, personal views |

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Design between Co-creation and Leadership

Published on May 30, 2006

… busy, busy, busy … I’m far behind with topics I’d like to write about, struggling with “writers block” symptoms (at least for this blog) ;-) and new business opportunities which are appearing on the horizon …
Anyway while I’ve promised to share some more conference impressions from the KISD 2006 DM conference this morning I’ve stumbled […]

Posted under consumer markets, conferences, management ideas |

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Facets of Design Management: Apple vs. Microsoft

Published on March 16, 2006

March seems to be a busy month this year as well … however we see us at the DMI Conference in Amsterdam, right? In the meantime via Bruce Nussbaum I’ve been directed to this nice parody on (by!) Microsoft and packaging design called “Microsoft Re-Designs the iPod Packaging”. While watching the highly entertaining video it instantly reminded me […]

Posted under consumer markets, Design Management Perspectives |

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Smart goes to India via Italy?

Published on January 23, 2006

This news is one for Niti: The German business magazine “Handelsblatt.com” reports that DaimlerChrysler has plans to sell their sister company “Smart” to Europe’s biggest manufacturer of motor-scooters, the Italian “Piaggio”! Still, both companies are heavily denying any plans to do so …
The interesting sidenote is that Piaggio is said to have plans to relocate the […]

Posted under international news, consumer markets |

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Design and the average consumer

Published on November 9, 2005

If you’ve ever been interested in how we Europeans and the Germans, Swiss and Austrians in particular are living at our average home sweet homes you should visit this site created by one of Germany’s hippest advertising agencies Jung von Matt (found via Spiegel Online).
Jung von Matt is extending their (what I call “ethnographic research”; look […]

Posted under german general news, consumer markets |

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‘Steve Jobs’s Tiny but Sure Bet’ | Business Week 9/9/2005

Published on September 13, 2005

Yes, again Apple and the iPod … actually I have a good reason to write about Apple one more time since I hope to get my brand new iPod Nano (white surface) this week! Gee, I can’t wait to touch this tiny little gadget ;-)
If you would have asked me two years ago if I […]

Posted under technology news, consumer markets, Design Thinking |

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Vol. 2: design-management.de

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Archive for the 'consumer markets' Category

Podcast: Social Media in European and US Companies

To Be Or Not To Be: Personas & Design Research

Fashion Goes Mobile (and even further)

Apple’s “i” is Philips’ “simplicity”

You’re all different! - Not Me!

Fontastic

Perfect Timing

Mowhawk Tail Design

On Ways to Reach the Finish Line

LEGO and Design Leadership (Revised)

Design between Co-creation and Leadership

Facets of Design Management: Apple vs. Microsoft

Smart goes to India via Italy?

Design and the average consumer

‘Steve Jobs’s Tiny but Sure Bet’ | Business Week 9/9/2005