Archive for the 'branding' Category



Design Management and Social Networks

Published on April 29, 2008

Over at the blog ‘ideasonideas‘ Eric Karjaluoto has posted an interview with the well known (Sir) Kevin Roberts from Saatchi.
I thought I’d want to post my very own comment on this here since the interview is touching some good arguments that summarise my recent efforts (both theoretically as well as practically) on building an argument […]


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24 hours/Day are not enough

Published on April 3, 2008

This is just a short posting as one assignment follows the next one these days. I hope I’ll find the time to synthesise all what’s happening these days and squeeze some valuable (design management related) insights out of it for this blog; promised ;-)
However in the meantime I’d like to point you to the blog […]


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Fashion Goes Mobile (and even further)

Published on September 25, 2007

I’m currently monitoring the fashion industry and their use of technologies bother hardware and software (Web 2.0 and the likes). Yesterday I stumbled across the following news to be found at the German magazine “Der Spiegel”. (Unfortunately) written in German let me summarize the basic message from the article as follows:
Most of us have certainly […]


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Hype, Hype, … eh Hear, Hear!

Published on June 30, 2007

Wanna read another boring “expert view” why the iPhone will fail? I’m so tired of these “old school wanna be so up-to-date” experts! I’m pretty sure Laura first asked “Daddy” if it’s OK to regurgitate his message for the “younger blog audience” …
[Sidenote: As in previous cases where Laura get too much head wind comments […]


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Apple’s “i” is Philips’ “simplicity”

Published on June 27, 2007

If I think about Philips, the Dutch transnational company which produces, …. yes, that’s indeed the question … Light Bulbs, Phones, CTG Scanners, Coffee Machines, TV Sets …
My very subjective association I still recall related to Philips goes back several years (or is it already more than a decade ;-) when they’ve released a line […]


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Perfect Timing

Published on May 22, 2007

Last week I gave another Design Management seminar at my local university where I’ve recently been appointed as a Professor for Design Management. What most under-graduate students are interested in are studies about user habits and other related market research documents.
Via ‘Jaffe Juice Blog’ I’ve been directed to a study conducted by BBDO consisting of […]


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Brand Blogs Blogroll

Published on February 8, 2007

I know there are lots of Blogs out there on the web on branding and the likes! I’ve written and linked to the blog of my friend Michael Wagner: OwnYourBrand.com earlier and it makes me happy to see how his blog and accordingly reputation has increased ever since he blogs at OwnYourBrand.com (not only because […]


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Need some Cheer up?

Published on June 3, 2006

If blogging is too much of a pain for you in order to get famous, rich (?) and have groupies cheering at you then visit this site ->http://www.madin.jp/ouen/index-e.html
The site is also a perfect mental balm if:
– you’ve missed this year’s soccer worldcup qualification
– you’ve delivered a bad lecture, project, …
– your Google rank has dropped […]


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success by design? | the apple case

Published on February 8, 2005

those of you who have joined one of my lectures or workshops recently certainly know that Apple is one of my favourite “Best Practice” Examples these days ;-)
in an article published on brandchannel.com last week Robin D. Rusch brings it to the point:
“At Apple’s core is great innovation, beautiful design and an ability to bring […]


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thinking beyond the product | renault traffic design award

Published on January 21, 2004

those of you interested in car design certainly remarked that automobile manufacturers have moved into several diversified business areas beside the automobile itself. in this context you might want to read an earlier post about branded accessories sales of car manufacturers from last month.
while high quality car design for consumer markets is still associated with […]


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first german corporate identity portal

Published on January 18, 2004

well, back in the office again! to my surprise I noticed that even I during the time-out the number of daily visitors stayed at the same high level. with a daily average of 70 visits per day from all over the world I book this as a positive feedback ;-).
while working through my emails I […]


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spoof brand names

Published on January 8, 2004

have you ever wondered where these fancy and often meaningless brand names come from? however if you’ve ever been engaged in a naming project you know the pain to come up with something that really catched your “ear” (beside the resulting logo). here is a note which makes you smile :-)
BBC news (among other news […]


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who wins: the porsche or the VW (sleigh)?

Published on December 17, 2003

while christmas is pretty close it’s also time for getting the right presents :-) while waiting for my car to be repaired at the local VW dealer I was walking around in the showroom recently discovering all the accessorie products a VW/AUDI dealer sells beside cars.
and this is the case for almost every automotive […]


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the fundamentals of branding | brandchannel.com

Published on November 3, 2003

when it comes to discussing what design management is about (see the post from 28.10.03 last week) the discussion comes to branding very quickly. the commitment of the Design Management Institute (DMI) to dedicate a complete conference to the topic of brand & corporate identity is another indication of this link.
even though I see branding […]


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