Vol. 2: design-management.de

as most of my (former ;-) design management students know I love to discuss the topic of “disruptive technologies”. disruptive technologies often occur when, in many cases, big, established companies get lost in anticipating market needs by “overshooting” customer expectations in terms of providing more features/benefits than actually necessary.
while discussing these phenomena, terms like “economies […]

yesterday’s post was about the general impact of design on the market positioning of car manufacturers. however business week’s cover story also includes two photo/text essays about recent car launches, upcoming models, and concepts that the world’s top auto designers are talking about.
on business week’s website you’ll find an online extra about people behind the […]

it seems as if I’ve discovered a hot issue with my post of february, 9th. car design becomes an important issue not only for car manufacturers.
the latest edition of business week both print and online makes “designer cars” the international cover story. according to editor gail edmondson:
“Never before has design been so vital to an […]

if you walk through an average shopping mall and watch the products offered it seems that the average consumer does not care too much about design for everyday products.
however when it comes to automobiles the picture looks much different. according to my perception automobile design becomes more and more a key differentiator beside technological features. […]

those of you interested in car design certainly remarked that automobile manufacturers have moved into several diversified business areas beside the automobile itself. in this context you might want to read an earlier post about branded accessories sales of car manufacturers from last month.
while high quality car design for consumer markets is still associated with […]

today the german business magazine wirtschaftswoche reports about the recent trend in china to copy design and technology from german joint venture partners like VW or DaimlerChrysler.
local JV partners are no longer accepting their passive role and the local and private owned car manufacturer “Geely” already offers a model copying mercedes design in combination […]

it’s really interesting to see all the automobile designers moving around and leaving their individual marks at brands which we would have never associated with popular names.
for a recent press note about the new Daewoo Lacetti designed by Giorgetto Giugiaro look at the all4engineers website or read the entries about the new Golf V and […]

in a recent article in the süddeutsche zeitung lutz fügener, professor for transportation design/3D-design at the fachhochschule pforzheim discusses new trends in collaboration between automobile designers and engineers.
he argues that the enforced cost pressures and the growing influence of international consumer markets also have an impact on designers and innovation circles in their professional […]

today handelsblatt.com publishes a design critic about the similarities and differences of the latest models of the carmakers VW and Opel.
the author Paolo Tumminelli comes to the conclusion that beyond the similarities and differences the brand image is the main driver of differentiation. he furthermore stresses the growing importance of offering the complete range of […]