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As someone working at the intersection of Design and Business/Management I recognize that very often corporations would love to 'go with Design' (in its broadest sense). On the other hand and in contrast to 'logic' and 'necessary' investments like office space, computers, business travel, etc. Design usually ranks at the 'higher' end of the food chain where you'd invest once your basic hunger is satisfied.
Accordingly at conferences topics like crowdsourcing and co-design are usually being discussed on an abstract level and very often my impression is that many speakers have hardly ever been in touch with relating practical appearances as such.
Therefore in case you're interested in how the 'groundswell' is discussing such cases go and read the case of Charlene Li, author of the best selling book 'groundswell'.
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heath rugg Says:
December 15th, 2008 at 23:23Visit heath rugg
you’re probably right about co-design speakers not being in touch
On another note. Check this guy out: www.lonelyengineer.com
- heath