Designing (Your) Strategy

Feltron Eight - Personal Annual ReportAs some of you might know I’m very much into visualisation and the likes these days. In my role as a Professor for Design Management I’m currently doing a seminar on Business Model Visualisation (closed Ning; sorry) with Design students in collaboration with the expert in the field, fellow blogger and blog friend Alex Osterwalder.

While working with my students not only on the ’surface’ (that (unfortunately) is still very often connected with Design), but rather on the connection between form and content I’ve started thinking about how to make my key domain ‘Strategic Management‘ more compelling and appealing to a larger audience beyond MBAs ;-) Part of this effort is a new venture I’ve named: designingstrategy.biz (more on this next near and a rough outline when you click the link). However if you’re interested in early experimentation you might want to contact me and we’ll figure out a workshop on ‘Designing Strategy‘ that focuses on me facilitating and inspiring and you developing business strategies that emerge from your very own ‘creativity’. Is that a deal?

In any case ever since I’ve started to conceptualise at the intersection of business concepts/metaphors and design methods my attention usually gets (positively) distracted by cool cases and examples. So today I’ve came across this Wall Street Journal article that is describing Nicholas Felton’s story about him sharing his life in the form of an annual report! While some people are clearly wondering ‘Gee, this man has too much time’ I find his case a perfect illustration of how to do an ‘analog’ portfolio next to all these Social/Business Networking platforms.

Any other cases you dear readers like to recommend and that are illustrating the smart disruption of traditional business metaphors?



5 Responses to “Designing (Your) Strategy”

  1. Qin Says:


    Visit Qin

    Oh… see Kathryn on the top image of ur site… where was that? the Klon conference I missed?

  2. Qin Says:


    Visit Qin

    oh… my god… sorry of the triple responses! the network in college is a real trouble…

  3. Ralf Beuker Says:


    Visit Ralf Beuker

    … no problem, Qin and thanks for commenting :-) Actually the photo has been taken at a symposium in June 2008 in The Hague, NL where I’ve moderated the panel and Kathryn has been one of the experts. It’s has been great fun and the dinner afterwards has been even better ;-)

    And no, I haven’t been to the conference in Cologne … for several reasons I do not want to disclose here on the blog. After all I think the Amsterdam conference has been much better both in terms of scope, audience and documentation ;-) Keep visiting, Ralf. P.S.: Your blog is now on my RSS Reader list; great stuff you are sharing!

  4. Alex Osterwalder Says:


    Visit Alex Osterwalder

    Ralf, I’m curious about your new venture… looking forward to reading more about it!

  5. Company Formation Agent Says:


    Visit Company Formation Agent

    Wow, sounds time consuming but very interesting none-the-less. I’ll be looking into this in a little more detail this week. Thanks for bringing it to my attention. Amanda


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