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:: Vol. 2: the design management weblog | by ralf beuker :

Archive for November, 2008



Thinking about Design Thinking

Published on November 19, 2008

The purpose of giving ‘Design Thinking’ a prominent place in the 5 day course has been to make students aware of two things: a) Understand that human beings have different perceptions and understandings of the character of a ‘problem’ and b) That human beings (in this case managers and designers) are being educated with different approaches to solving problems. … While Erik might decribe the process far better than I (sometimes having a memory like a sieve ;-) for me such an approach also gives the ‘Brand’ as a carrier of cultural values (and not only as a means for creating an ‘Image’) a quite different (yet ‘abductive’) twist.


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links for 2008-11-16

Published on November 17, 2008

On Disciplines and Professions: Design Thinking
Sometimes on does not see the wood for the trees. This time is on: Design Thinking ;-) Essentially Ellen di Resta over from the Foresight 20/20 Blog (http://www.ellendiresta.com) posted a very helpful comment on the ongoing discussion on Design Thinking.
While for me so far Design Thinking has been more […]


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The Power of Images

Published on November 6, 2008

Anyone out there who still has doubts about the power of images and charisma? Well have a look at this amazing set of pictures from Boston.com.
This image is courtesy of AP Photo/Alex Brandon taken at the University of Mary Washington in Fredericksburg, Va. Saturday, Sept. 27, 2008.


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Yes We Can! … be part of History

Published on November 5, 2008

When I was born in 1967 my parents were part of a historic decade in world history when Neil Armstrong as the the first human being walked on the Moon later in 1969. I often thought if I will ever take part in a similar moment …?
Today while reading and listening to Barack Obama’s speech […]


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Visual Thinking and Designing Strategy

Published on

Interview: Dan Roam Will Draw You a Diagram

A short yet interesting interview with Visual Thinker Dan Roam. Next to Dave Gray from XPlane he’s one of the leaders in […]


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New Book on Design Management: Diseño Rentable

Published on November 4, 2008

Alex Osterwalder over from ‘Business Model Design’ Blog recently complained about the lack of visually bad written/designed books that apply visual thinking on business books.
Today I’ve been pointed by Xenia Viladas’ blog to her latest book titled: Diseño Rentable (Profitable Design) that seems to fill this gap as you can see following the link provided. […]


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Visual Thinking: The Web Without Words

Published on November 2, 2008

I’ve always been favouring the view that Strategy and Strategic Thinking mainly starts with identifying patterns on a general scale. Such patterns can be observed anywhere and they range from behaviour, opinions, speech, words. etc.
The ‘Strategist’s’ part (yet the most tricky and difficult) is to give these patterns a meaning and place them in a […]


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