Thinking about Design Thinking
The purpose of giving ‘Design Thinking’ a prominent place in the 5 day course has been to make students aware of two things: a) Understand that human beings have different perceptions and understandings of the character of a ‘problem’ and b) That human beings (in this case managers and designers) are being educated with different approaches to solving problems. … While Erik might decribe the process far better than I (sometimes having a memory like a sieve ;-) for me such an approach also gives the ‘Brand’ as a carrier of cultural values (and not only as a means for creating an ‘Image’) a quite different (yet ‘abductive’) twist.
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