Vol. 2: design-management.de

For more than a year the use of illustrations in order to ideate and visualize innovation both in products and services has been part of my Design Management seminars.

While preparing for the international version of this seminar in Lucerne/CH in November this year together with my colleague Erik over from http://www.zilverinnovation.com I've been happily stumbling across Google's announcement to release a new G-branded browser built from scratch. However it wouldn't be Google if they would have chosen the ordinary road of explaining innovation with plain fact sheets. Instead they've chosen the format of a 'Comic' in order to illustrate the new approach and rich features of the web browser.

Thanks to Scott McCloud I do now have a new (and better) example of great use of illustrations for business purposes.