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For more than a year the use of illustrations in order to ideate and visualize innovation both in products and services has been part of my Design Management seminars.
While preparing for the international version of this seminar in Lucerne/CH in November this year together with my colleague Erik over from http://www.zilverinnovation.com I've been happily stumbling across Google's announcement to release a new G-branded browser built from scratch. However it wouldn't be Google if they would have chosen the ordinary road of explaining innovation with plain fact sheets. Instead they've chosen the format of a 'Comic' in order to illustrate the new approach and rich features of the web browser.
Thanks to Scott McCloud I do now have a new (and better) example of great use of illustrations for business purposes.
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Jim Rait Says:
September 3rd, 2008 at 16:26Visit Jim Rait
Very interesting approach that is very powerful. I heard A Google staffer talking on Radio 2 last night and her words echoed in my head as I read the storyboard you have highlighted here.
If we decide that a total product or service has a design rationale … which is the story it tells about itself then we can define “leading innovation and managing design as building a great story that is delivered by the total product/service combination of technology, packaging system and communication validated by that consumer/user experience. I wrote about story and solution here
http://snipurl.com/3mkef
Websites tagged “illustrate” on Postsaver Says:
July 17th, 2009 at 21:17Visit Websites tagged “illustrate” on Postsaver
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