While I’m at it (see my previous posting on my recent activities) I’d thought you might also be interested in a recent conversation on the use of social media in European and US corporations (MP3 file ~ 48MB) I’ve had with Tom Guarriello from the “True Talk Blog” (iTunes here).
I’m following Tom’s blog for more than a year now and I’m intrigued by the breadth, but at the same time depth of his postings ranging from Politics, Business over Design & Fashion, to Social Media.
However what fascinates me most is his playful yet still professional use of social media like audio and video sharing. accordingly Tom is creating regular video and audio podcasts on various topics on a regular basis.
On Monday this week we’ve been able to realise a long planned podcast on ‘Social Media in European and US Companies’ based on our practical and theoretical expertise. And as hoped and expected it has been fun and inspirational.
As a side effect again I’ve recognised that listening to your own musings after the recording has been done is a ‘Point of Truth (POT) experience. From this particular recording and on a meta level I’ve learned that I can still improve the scope I usually frame my thoughts in. As a non native speaker (& writer) I always want to make sure that my ideas reach the audience in the right (not to say ‘perfect’) way ;-) Unfortunately this sometimes goes to the disadvantage of coming to the point in a concise fashion say ‘delayed’. So some way to go ;-)
Anyway while (for sure ;-) we did not fully answer the question why in particular organisations with strong brands and fashion brands in particular have difficulties to articulate themselves on the web beyond their brand image we’ve identified several strategic areas that are worth digging deeper into.
After all what surprised me indeed has been Tom’s feedback that US companies are far less ahead of using the social web compared to European companies as I’ve imagined. A question that popped up and that attracted my attention as well has been: How much do Social Technologies affect the corporate as well as brand culture once an organisation has ‘dared’ to enter this field of communication? Any insights from you readers are more than welcome!
In any case have fun listening to our conversation and drop me a comment or email on what you’ve thought while listening :-)
Rabbat Dubai Says:
June 30th, 2008 at 0:18Visit Rabbat Dubai
Regarding the awkwardness that many brands feel about Social Marketing, this is something I have seen alot of lately. I think the reason for this is that so far, the Social Media has been a way for “people” to get their messages and ideas across in a way that was never possible before. The “large companies”, on the other hand, have always had their advertising speak for them, so now they are seeing lost opportunities. Embracing the social media, as you mentioned in Europe, is the first step to be able to connect with their customers on a level they have never done before…on the personal level.
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April 4th, 2009 at 18:15Visit Designer Replica Handbags
Designer Replica Handbags
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