I should share some snippets from last Friday when I’ve joined several of my peers in The Hague, NL. However please allow for some digesting of my impressions and thoughts! I will write a follow up for sure ;-)
After all what we’ve touched in our panel discussion as well as during the ‘after show’ talks has been (amongst others) the question how to best enter the ‘Design Management Sphere’. From regular email conversations as well as face2face talks this seems to be an urgent question in particular for fresh (design) graduates.
What I usually respond (and this is not meant as ‘fobbing off’) is that independent from their focus of study (let it be design or business administration just to name the two most dominant ones) graduates should try to gain as many and rich experiences in their field of profession as possible. This enables them to comprehensively explore the pros and cons of the field and will help them to render more precisely which domain of the Design Management sphere they are most interested in: Digital, Brand, Corporate, Industrial, Consumer, Services, just to name a few.
Ultimately and this is what I truly believe in: Design Management to a large degree is to a large degree nurtured by the application of (for sure!) cross-disciplinary experiences and skills that tend to rather grow over time. This does however not mean that undergraduate BA & MA programmes in Design Management are not useful. This is however a different discussion to be discussed at another time.
So, for those of you who are seeking for these cross-disciplinary experiences delivered in a highly condensed format you might want to have a look at the MoHo Website. Here’s a snippet from their vision statement:
“Innovation is hampered by a myriad of factors in today’s globalised world. The lack of communication between knowledge centers such as engineering, marketing and design in companies, creates distortions and miscomprehensions between people that heavily penalize the innovation process.
These problems are further amplified if economic reality is brought into the picture. Too many products have been ‘invented’ in the past with little or no potential for economic success. ‘Inventors’ very easily forget the importance of market reality.”
Unfortunately I haven’t been aware of this initiative and hopefully they will share some of the findings publicly soon!
Side note:
These are the facts & figures of the event I do miss more designers here for sure:
# 7 days in Palo Alto
# June 1 – June 8
# 1 house
# 16 partners
# 15 endorsements
# 15 engineering students
# 3 design students
# 15 business students
# 10 social entrepreneurs
# 10 artists
# 5 venture capitalists
# 2 design professors
# 3 business professors
