For those of you (like myself) who have not been able to attend the latest European Design Management Institute’s conference I thought it might be interesting to read some stuff that other attendees have summarised or commented.
First place to visit is Erik’s blog on Brand Driven Innovation. Erik and I are currently working on a social media driven design management project for an international fashion retailer and we’ve used the physical distance to test the opportunities Facebook, Flickr! and the likes are offering. In any case you find Erik’s summary and a guest posting by Prof. Jan Buijs (TU Delft) who co-authored a paper at the academic branch of the conference.
Then we have former Orange and now Cisco’s director of customer experience for Europe Clive Grinyer commented on his conference talk as well as why and how Design Thinking might add value to business. Maybe inspired by the recent Raymond conference in Rotterdam [yeah, I did facilitate the previous one in Hamburg the other year however we did not gain (or have been ‘allowed’) BW coverage] Clive as well as Philippe Picaud concluded that “that there is far too much concern about secrecy about design methods and processes.” I fully agree with them, but those of you who know me a little better know that this reads slightly cynical given the context in which this conclusion emerged ;-)
Another short coverage is by Tim Leberecht frog design’s director of marketing who blogs over at Cnet blogs (Matter/Anti-Matter). While he’s shared a short snippet so far I hope he will share more within the next weeks. After all great to see the range of corporations that send their folks to these conferences.
Finally there’s also a blog posting by Brian Gillespie (an early MBA Design Management graduate; thanks for the link, Erik) now working for Molecular. Brian has assembled a short and concise list of recurring themes. It speaks for the missing progression of knowledge sharing I’ve cited in the context of Clive Grinyer’s report that the topics Brian has summarised for us are all well known for years!
P.S.: I’ve forgot to mention that DMI also uploaded some photos as well here >>>
