I’m currently monitoring the fashion industry and their use of technologies bother hardware and software (Web 2.0 and the likes). Yesterday I stumbled across the following news to be found at the German magazine “Der Spiegel”. (Unfortunately) written in German let me summarize the basic message from the article as follows:
Most of us have certainly heard that more and more fashion brands are releasing mobile phones (freely available on the market) branded under their own name and logo. The “Prada Mobile” from Taiwanese manufacturer LG Electronics is only one example. Soon Armani as well as Paul Smith are entering the market (or extending their product range!) with customized version as well.
What seems to be “new” here is that Levis is supposed to release a mobile phone later in October this year which is not simply a “re-branded” version, but rather produced exclusively for Levis and on behalf of Levis by French “Modelabs”.
Interesting sidenote in relation to “Design & Consumer Research” is that consumers rate “Design” on the third rank right after “Price” and “Simplicity”. Features like “Battery Life” and “Technical Features” played a minor role! So the homework seems to be clear, right?
