Design (Management) Conferences: Groundhog Days?

Even though we’ve never met in person I seem to like Lucy Kimbell over at the “Design leads us where exactly” blog.

On Monday this on week Lucy posted a nice piece on her perception of the lack of intersections at an upcoming conference called “Intersections 07” to be held in October this year:

“Similarly, I have some idea what Tim Brown of IDEO might cover in his presentation on design thinking – a vision of the world in which business people (should) value designers. Despite some stars (like IDEO) and some promoters of this idea (like Business Week), mostly they don’t. Again, I would prefer to hear a dialogue between Tim Brown and some of the management academics who offer a more theoretical version of this story (Boland & Collopy, Roger Martin, Jeanne Liedtka)- and even better, some who don’t buy into it.”

Accordingly I fear that there are not too many non-design folks out there who are willing (or able) to discuss the topic beyond aesthetic. 

And finally: Why does design (in so many cases) only work in managers’ minds (mostly male ;-) when it comes to cars?



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