If I think about Philips, the Dutch transnational company which produces, …. yes, that’s indeed the question … Light Bulbs, Phones, CTG Scanners, Coffee Machines, TV Sets …
My very subjective association I still recall related to Philips goes back several years (or is it already more than a decade ;-) when they’ve released a line of toasters, coffee machines, etc. in co-operation with I think Philippe Starck; must have been the days when Alessi and their Memphis Designs have peaked public attention.
For several years now they’ve communicated the term “simplicity” in several iterations to the market. And even though lot has been reported about it I’ve never came across a product from Philips which really attracted my attention due to “simplicity” or let it be a genius combination of form or function (again this is my very subjective experience; Americans seem to have different experiences).
Today however a poll from AdvertisingAge (you get them by email as a registered user) attracted my attention which from my perspective exactly addresses the dilemma Philips is suffering from (at least on a consumer level product side) for a while.
Here’s the quote from their actual email alert:
BACKGROUND: Millions of Americans became more aware of Philips thanks to its media campaign that brought the table of contents closer to the front of magazines, stripped annoying subscription cards from Hearst titles and pared 12 minutes of ad time from “60 Minutes.” Yet the $100 million spent in the U.S. by the Dutch marketer on its “Sense and Simplicity” campaign didn’t familiarize consumers as much with its products. So the brand is trying another experimental marketing approach here a decade after being introduced in the U.S. The marketer is packaging most of its sub-brands, including Norelco, Sonicare, Avent and Magnavox, into a variety of test campaigns that tie back to the mother brand.
THIS WEEK’S POLL QUESTION: Do you think that Philips’ strategy of marketing its products — from shavers to medical products — under a corporate umbrella will matter to consumers?
So if you’d like to participate follow this link which I hope also works for non-subscribers >>>
DT Says:
August 30th, 2007 at 14:57Visit DT
That’s a great point actually, some how there is not a clear relation of the brand promise to philip’s product design.
To a certain it is there in the design language, but product configuration such as their digital home theatre system, or DVD systems are very complicated.
Perhaps the branding is not being managed well within the organization. I think it’s a difficult task though as its so very big.
Design Sojourn | Industrial Design + Entrepreneurship » Topic » Meta Design Links: 01 Sept 07 Says:
August 31st, 2007 at 18:01Visit Design Sojourn | Industrial Design + Entrepreneurship » Topic » Meta Design Links: 01 Sept 07
[…] 2) “Sense and Simplicity” in the Philips brand really communicated in their designs? […]
General Web-Directory Says:
August 10th, 2008 at 1:06Visit General Web-Directory
General Web-Directory
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Lek Says:
August 6th, 2009 at 14:00Visit Lek
Sense and Simplicity in design?? wel I think Philips can learn a lot from Apple’s product.
There are all stylish, intuitive, logic and user-friendly. those are the things which Philips want but never have manage. Except from some innovation like the ambilight and Natural Motion may be in some advantage.
Lek Says:
August 6th, 2009 at 14:00Visit Lek
Sense and Simplicity in design?? wel I think Philips can learn a lot from Apple’s product.
There are all stylish, intuitive, logic and user-friendly. those are the things which Philips want but never have manage. Except from some innovation like the ambilight and Natural Motion may be in some advantage.
stan squires Says:
September 8th, 2009 at 0:52Visit stan squires
I am from vancouver,canada and i wanted to say that i think Philips did a low down act when it decided to stop suppling medical equipment to Cuba.It shows that the medical equipment produced by philips is done for profit and not to help people.
Stan Squires
Escort Agency in Glasgow Says:
October 17th, 2009 at 15:23Visit Escort Agency in Glasgow
Ah damn, I came to late. I wanted something snappy, seems everything I think of has already been taken.
Still it’s a good feature, I just need to come up with something REALLY original ;)
online payday loans Says:
November 11th, 2009 at 22:19Visit online payday loans
I prefer phillips.