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Vol. 2: design-management.de » The Bono of Design Thinkers
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The Bono of Design Thinkers

On Monday I’ve written about the recent Overlap07 (un)conference organized by Victor Lombardi et al. in Toronto last week.

Moving to Toronto this year has clearly been a smart idea since some lead thinkers (from the business side) in the field of “Design Thinking” are located in the neighbourhood say Heather Frazer Fraser, Jeanne Liedtka (edited: University of Virginia) or Roger Martin (all from Rotman School) next to Alexander Manu.

While Roger Martin wasn’t able to show up he however sent a video message (how Bono like is this? ;-) and answered four questions touching the areas of management, strategy, integrative thinking and innovation. (found via Core77). Look and see!



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