I know there are lots of Blogs out there on the web on branding and the likes! I’ve written and linked to the blog of my friend Michael Wagner: OwnYourBrand.com earlier and it makes me happy to see how his blog and accordingly reputation has increased ever since he blogs at OwnYourBrand.com (not only because I’ve pushed him several times to enter the blogosphere ;-).
I’m not sure how much my seminar on corporate blogging which I’ve conducted for EURIB last year has contributed to Pepita Bos’ decision to blog, but I’m happy to read her Email today where she tells me that she’s started her own blog as well: ThinkingSparks.
In particular I’m interested in her insights on ‘internal branding’. I wish that now she starts turning on the comments function of her typepad driven blog, because I would definitively like to comment on Mary Jo Hatch & Majken Schultz. Their book ‘The Expressive Organisation’ belongs to the classics in my bookshelf on Corporate & Brand Identity for some years.
Pepita Bos Says:
February 9th, 2007 at 9:54Visit Pepita Bos
Hi Ralf,
Your seminar had a great deal of influence on my decision to blog. I had already tried it before but it didn’t *spark* iwth me then. Your seminar delivered that *spark*. Thank you for that!
And on internal branding I will write more. I promise!
Pepita
Ralf Beuker Says:
February 9th, 2007 at 9:57Visit Ralf Beuker
Hey Pepita,
thanks for your comment! Great to hear that the seminar left a positive impact :-) I think that you’ve developed a quite nice and “own” tone in your postings which reads quite authentic! Pls continue as well as writing on “internal branding”!
Best, Ralf.