I arrived at the DMI conference hotel slightly later than expected yesterday afternoon. However I was just in time since people were leaving for the reception sponsored by Heineken at the Heineken Experience Brewery. At the hotel lobby I’ve met some of the folks I’ve wanted to meet and we’ve had a nice walk to the Heineken site which reminded me very much on the experience center Volkswagen has set up for customers who want to pick up their new cars in Wolfsburg. (Links will follow)
Dinner afterwards has been nice as well and Eric Roscam Abbing (now a Master of Design Management) from BrandDrivenInnovation.com has handed me a nicely designed printed version of his dissertation which you can find online for download here as well.
Actually this posting is pre-produced and I’ writing it in the hotel lobby where I have free WiFi Internet access :-) It shall go online right after my workshop is finished around 12:30 hrs. Concluded from short conversations at the reception yesterday the concept and content of the workshop seems to be quite appropriate for the audience. My personal guessing is that more than 50% haven’t heard about Blogs or have read a Blog at all!
So for those of you who are familiar with blogs (you actually are if you’re reading this posting ;-) the selection of slides which you can download here (approx. 2,5 MB) is not too exciting ;-) In any case I’ve wanted to cover at least the basics about the blogosphere and accordingly I’ve limited the examples to sites and cases which are quite popular or well known. After all feedback is highly appreciated and I hope to get some feedback from the workshop participants as well.
