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Vol. 2: design-management.de » Design 2.0 or why living in New York might no be so bad …




Design 2.0 or why living in New York might no be so bad …

The new year is just two weeks old and I see a series of exciting conferences & events in the area of design, business and innovation to be held soon. One of the most active folks at the intersection of business & design can be found at Core77 in partnership with BusinessWeek.

On BusinessWeek’s side Bruce Nussbaum is clearly one of the main protagonists writing about Design & Innovation on– and off line. He will be moderating a session on innovation and design at the World Economic Forum in Davos/Switzerland next week and I’m looking forward to his postings from the conference (they are heavily pushing conference blogging at Davos!)

On the Core77 front Editor Allan Chochinov contacted me last week and informed me about a new initiative which they’ve called “Design2.0: Discussions on Design, Strategy & Innovation.” The first event is scheduled on February 28th, 2006 from 1–6 pm in New York City.

Any guess who’s moderating ;-) … You bet: It’s Bruce Nussbaum and for their first session they’ve invited four highly interesting professionals in the field of brand and service innovation. Here’s an excerpt from their session description:

“From Complexity to Clarity: Distilling the ingredients of great customer experiences:
One of the biggest challenges of brand and service design is to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, this panel discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes.”

Among the panelists are:

Kevin Farnham, CEO, Method
Marissa Mayer, Vice President, Search Products & User Experience, Google
Jeneanne Rae, Co-founder, Peer Insight
Andrew Zolli, Founder, Z-Plus Partners

Imagine to live in New York instead of Europe and just join the event a couple of subway stations near 27 Union Square West for some US$ 150 ;-). If my busy schedule allows for it I will definitively join you guys, Allan ;-) If not, well I hope to read some good postings from bloggers like Jess McMullin who will hopefully be able to attend and report from one of the future events.



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