Vol. 2: design-management.de

Some of you might have heard already that I’m currently helping the Zollverein School of management and design to set up their new blog and get it running. The Zollverein School Blog hasn’t been promoted publicly so far and we’ve decided not to apply the classical PR announcement approach to it. Instead we rather want […]

GM’S REAL BANKRUPTCY IS IN FAILING TO DISTINGUISH BRANDS
Interesting story about an industry giant trying to embrace a big challenge. It’s not corporate PR which effectively addresses the changes at hand, but rather thoughtful brand management.
(tags: branding GM change_management)

This news is one for Niti: The German business magazine “Handelsblatt.com” reports that DaimlerChrysler has plans to sell their sister company “Smart” to Europe’s biggest manufacturer of motor-scooters, the Italian “Piaggio”! Still, both companies are heavily denying any plans to do so …
The interesting sidenote is that Piaggio is said to have plans to relocate the […]

I must say I’ve been quite excited to have received an invitation to the Digital Lifestyle Day 2006 (technorati: DLD06 ) recently. This two day event organized by Hurbert Burda Media came to my attent…

The new year is just two weeks old and I see a series of exciting conferences & events in the area of design, business and innovation to be held soon. One of the most active folks at the intersection of business & design can be found at Core77 in partnership with BusinessWeek.
On BusinessWeek’s side Bruce […]

The Guardian | Apple: Behind the magic curtain
Interesting insights how the *Stevenote* gets made from/about the guy who has been on stage several times with Steve Jobs while giving some of his legendary keynotes. While Mike Evanglist wanted to write a book about his time with Apple Computer Steve Job
(tags: Mike_Evangelist Apple Apple_Computer Steve_Jobs Keynote […]