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Vol. 2: design-management.de » The *Design Thinking Institute*




The *Design Thinking Institute*

With reference to my posting from yesterday here’s another article from a recent BusinessWeek issue about the trend to instill “Design Thinking” into business education. As written yesterday I didn’t experience the big “Eureka” (see Niti’s posting) yet about where this “hype” is leading to.

While reading the BW article you will meet the common known gang of B- and D-Schools (Stanford, Harvard, IIT/Chicago, Art Center College Pasadena, INSEAD, etc.) each of them applying different approaches and namings to what they deliver.

However interestingly enough many of the areas and issues these schools are addressing are already covered by my circle of “Blog People” (listed in my last posting and in the right hand Link Bar as well) in their according blog(s) as well.

We are creating some good stuff here, aren’t we? What about founding the virtual “Design Thinking Institute”? What could be the agenda?



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