Vol. 2: design-management.de

Referring to a posting from last week on the future of “Vol. 2: design-management.de” it’s time for changes. A recent talk with Niti Bhan from “Perspective” indeed brought new perspective(s) to the stage (thanks for this Niti and you might want to read her posting on this as well :-)

I’m not sure if non-native English speakers have the same experience, but for me very often I dig into the deeper meaning of English words only after a while. On the other hand if you take your time and do this with your native language as well you’ll have amazing experiences as well. I sometimes remember the when I was a kid of say 6,7 or 8 years. I was lying on my bed (daytime) and like a mantra I’ve “vocalised” certain words until they’ve seemed completely meaningless and out of a sudden the meaning returned with complete new “Perspective(s)”. Are you with me … ;-)

Anyway talking with Niti has some brought such an experience back and yes, design management consultancy is certainly about working on “Perspectives” with your clients. If you call these “Perspectives”: Strategy, Structure, Brand, Change, Innovation … does not really matter. In any case I think that Niti’s current client should be proud to have her on board!

After all what I wanted to share with you is that “Vol. 2: design-management.de” will also try to change it’s perspective. Maybe it’s an ongoing change which you will not remark in the short run. Furthermore I’m not sure yet how to transform these my ideas into real actions and apply them on this blog however I’d wish and appreciate if you accompany me with your ongoing feedback.

Even though this blog certainly is about the personal brand “Ralf Beuker”, it is mainly there to provide value for us, which means you out there and for myself (e.g. supporting my lecturing for students in various academic design management programmes).

My idea for the future is to generate different layers of value and the implementation of sharing my daily del.icio.us links with you is one first (and yet unspectacular) approach, anyway …

Furthermore I will clear the linklist on the right hand side out. Recently I’ve moved two new categories “Links | blog people” and “Links | Blogroll” to the top since these are links pointing to constantly changing content which I find valuable.

Yesterday I’ve added this blog to “Feedburner” which handles the RSS-Feed of this blog now. (For a free subscription click the Feedburner Icon on the lower right hand side of this page). In combination with “Bloglines” (A blog/RSS feed aggregator this might be even more convenient than subscribing to the “Bloglet” Email notification on the upper right hand side of this page.

As written earlier I also plan to offer this blog as a stage for former Design Management students I’ve lectured for. Many of them are doing highly interesting stuff and I wish they’ll share their transformation from Design (Management) Studying to Design (Management) Thinking (see Niti’s remarks on this as well).

And finally (beside re-configuration of the content value chain) there remain the “postings” itself which create the core value of any blog. Some of them you will find exciting some you might find less inspiring. In any case you can be sure that I constantly work on the writing style and content and I wish you provide feedback on this as well. Blogging (hopefully) is not primarily “one to many” communication but rather a dialogue. As in “real life” the proportions of this dialogue may vary between you and me ;-)