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Vol. 2: design-management.de » Defining Design (Management) | designfeast.com




Defining Design (Management) | designfeast.com

Summer is back again here in Germany :-) So for today only a quick post about a well assembled list of design definitions I’ve discovered on designfeast.com recently. Beside delivering some current stereotypes on design the list provides an array of interesting definitions on design related to different contexts:

- On Design Advice
- On Design and Business
- On Design and Client Relations
- On Design and Education
- On Design and Society
- On Design and Practise
- On Design and Technology
- On Good Design
- On Forecasting Design

From quickly scanning the list I’ve identified two definitions which could help explaining why in many cases management has its problems to appreciate the contribution and value of design to business success. So what’s your point? Please comment:

“When people say they don’t understand design, it’s because they don’t get involved in the process.”
Tom Dair, Smart Design

“The most common misperception is the word ‘design’. People think of primarily pretty pictures or forms. They don’t understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that’s totally designed. Somebody made a decision about everything. And it was a design decision.”
Sam Farber, Founder, Copco cookware, OXO kitchen tools, WOVO serveware



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