these days seem to be the days of “quick postings” without applying my usual approach to comment them and bring them into direct relation to design management.
last weekend I’ve started coaching another Open University MBA “Strategy” presentation. essential to any approach of strategic thinking is having the necessary tools for strategic analysis available.
today I’ve found a short, but well written essay about “Business Segmentation: Emerging Approaches to More Meaningful Clusters” By Michael Richarme. while the author shortly describes the limitations of traditional approaches of business segmentation (relying mainly on external information available) he presents four new techniques of segmentation based on internal information:
“Internal information allows researchers to tie business customer information to their internal accounting, manufacturing, and service databases and would represent a major evolutionary step forward in business segmentation techniques.”
I’m pretty sure this will be relevant for design management research as well! interested? have a look at the article >>>
