Archive for July, 2004



customer retention is not enough | McKinsey market research

Published on July 27, 2004

every company knows that it costs far less to hold on to a customer than to acquire a new one. that’s why customer retention has become the holy grail in industries from airlines to wireless. yet defecting customers are far less of a problem than customers who change their buying patterns. today’s typical metrics of […]


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design as process | design management at IKEA

Published on July 3, 2004

in my workshops on strategy & design I often use the example of IKEA to describe that design is a ‘process’ rather than simply a ‘product’. while, for most of us (and this is especially true for germans ;-), IKEA is similar to affordable scandinavian design, for IKEA design is just one means to generate […]


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harvesting the first weblog year | rediscovering previous postings

Published on July 1, 2004

ever since working on this weblog for almost a year now I’ve published a total of some 125 postings. while the impact of these postings varies, some of them are worth to be reanimated again.
due to the nature of weblogs, postings ‘disappear’ since your browser only presents a maximum of the latest 4 weeks to […]


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