this morning course director of the Master of Design Management programme at INHOLLAND Graduate School, Barbara Vlot, announced the guest lecture of Prof. Jordi Montaña/Spain in Utrecht/NL, June 15th, 2004.
it somehow seems to be a special advantage of smaller countries like the netherlands (among others) that they are able to set-up joint projects like this with different parties engaged with much more ease than highly regionalised countries like germany.
I’ve met Prof. Montaña last year in the course of last year’s european DMI forum in cologne and I’ve been fascinated by his maturity and compelling insights. I can highly recommend joining this event!
“It is a great pleasure for the Dutch Design Management Network, INHOLLAND Graduate School (Master of Design Management Programme), Premsela Foundation, and the University of Utrecht to invite you to a lecture of the internationally notorious Professor Jordi Montaña.
Mr. Montaña has a PhD in Industrial Engineering (Universitat Politécnica de Catalunya) and a MBA (ESADE). He is Professor of Marketing and Director of the ESADE Chair of Design Management in Barcelona.
Throughout his career he has combined teaching and consulting in the fields of marketing and design management for public and private national and international companies and institutions, among them the Nicaraguan Ministry of Industry, the Venezuelan Ministry of Public Works and Economy, UNIDO (United Nations Industrial Development Organization), and the Inter-American Development Bank.
He has published several books on marketing and design as well as numerous articles and essays, and is a member of the editorial board of some newspapers and magazines. As CEO of the Spanish state agency for the development of industrial design (DDI) from its founding until November 1993, he has acted as design management advisor to the Spanish Ministry of Industry’s Small Business Institute (IMPI) and helped design the national industrial promotion plan.
He is currently a member of the faculties of ESADE and the Universitat Ramon Llull. He is the director of the ESADE Chair of Design Management in Barcelona.
The visit to the Netherlands of Mr. Montaña and his willingness to visit and speak to special invitees of the organising parties is exceptional. He will elaborate on the cultural differences between Spain and other european countries.
He will speak about the following subjects:
- - Short introduction of ESADE Business School
- The ESADE Chair of Design Management
- Why Design Management in a Business School?
- Current projects of the Chair
He is looking forward to a constructive discussion about Design Management and Design Management Education.
Do you have an opinion of questions about these subjects? Then please do come and visit the University of Utrecht - Utrechtse School voor Bestuurs- en Organisatiewetenschap on June 15, 2004 from 17.30 to 21.30 hrs. The address: Bijlhouwerstraat 6 (city centre) in Utrecht. Free of charge. Coffee, tea and a small snack will be provided complimentary by the organising parties.
Reservation is obligatory. Please confirm your presence before the 12th of June, by sending an e-mail to info@dmnetwerk.nl with your name and address. The title of the e-mail: “Montana”.
