yesterday’s post was about the general impact of design on the market positioning of car manufacturers. however business week’s cover story also includes two photo/text essays about recent car launches, upcoming models, and concepts that the world’s top auto designers are talking about.
on business week’s website you’ll find an online extra about people behind the cars like walter de’silva (audi), adrian van hooydonk (designworks/bmw) or chris bangle (bmw group) among others from toyota, nissan, lexus etc.
furthermore the article includes a special photo report: “designer’s choice” which gives you an insight into recent launches and upcoming models of bmw, volkswagen, mercedes etc.
the report is completed by a series of short reports about “the italian behind audi’s radical look”, nissan’s adventure of creating a new pickup truck, the importance of consumer tastes for interiors and toyota’s quest for a unique “visual product/brand language”.
