even though the article (see inc.com) is already a bit older the interview with harvard professor clayton christensen gives some valuable insights into the concept of “disruptive technologies and disruptive innovation”.
students from my past courses at westminster university | MBA design management know what I’m talking about.
according to christensen the likelihood of being attacked by disruptive innovation is very high for companies that are well managed, pay attention to their customers and invest in new, but current technology. it’s their focus on present features and qualities which gives room for competitors to come up with unexpected, niche customer focused and very often inferior performance products. however this new focus is often the start for a highly competitive future product. [just think of handheld PDAs in comparison to classical PCs]
read the complete interview at inc.com >>>
