in the online edition of the european business forum professor laszlo zsolnai from the business ethics center, budapest university of economic sciences (CEMS) is reviewing lawrence d. ackerman’s book: “Identity Is Destiny”.
here is an except from zsolnai’s review:
“Based on his decades-long consulting experience with big companies (Alcoa, Fidelity, Xerox, Korn/Ferry International, Maytag, etc.), Ackerman explores the laws of identity in business. In a nutshell, identity governs value, which produces wealth, which fuels identity. He breaks with the narrow interpretation of corporate identity (names, logotypes, and advertising tag lines) and provides a broad conception that puts identity at the heart of corporate functioning. ”
