Vol. 2: design-management.de

even though the article (see inc.com) is already a bit older the interview with harvard professor clayton christensen gives some valuable insights into the concept of “disruptive technologies and disruptive innovation”.
students from my past courses at westminster university | MBA design management know what I’m talking about.
according to christensen the likelihood of being attacked […]

read what mckinsey, the big player in the consultancy industry has to say about branding for retailers. read an excerpt from their website:
“Marketers rely too much on intuition. The key to building brands more scientifically is to combine a forward-looking market segmentation with a better understanding of customers and a brand’s identity.”
make up your mind […]

in the online edition of the european business forum professor laszlo zsolnai from the business ethics center, budapest university of economic sciences (CEMS) is reviewing lawrence d. ackerman’s book: “Identity Is Destiny”.
here is an except from zsolnai’s review:
“Based on his decades-long consulting experience with big companies (Alcoa, Fidelity, Xerox, Korn/Ferry International, Maytag, etc.), Ackerman explores […]

lars jensen journalist at the sueddeutsche zeitung explains why high street designer brands like gucci ran into trouble recently.
he analyses that the big fashion players like dior, luis vuitton, versace, burberry or givenchy dilute their brand image by establishing “low cost” segments like e.g. “Thomas Burberry”. only the highly expensive brands like hermes or chanel […]

the first “Design Management in Education” forum in cologne last year has been a real success. consequently brigitte wolf, professor for Design Management and ralf beuker, module co-ordinator at the master of design management programme at INHOLLAND university are already working on the successor.
again this years’ forum will be hosted at the Köln International […]

in their english online edition of “mensch & büro” editor wilhelm klümper spoke with Daniel Goeudevert ex ford and volkswagen top manager about his experiences in germany. he wants his latest book, “Like God in Germany” to be understood as a declaration of love for the germans.
while goeudevert’s reputation as a manager is discussed controversially […]

… benjamin holch from the university of essen with his idea of a prototype ct.loop scanner. congratulations!!!
“Over 200 leading representatives of the design sector from some 28 countries gathered at Braun’s headquarters to see the project presentations given by the four finalists whom the four members of the BraunPrize Jury had selected from the original […]

virginia postrel is the author of “The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (HarperCollins, 2003)” and an economics columnist for the new york times talks about how the increasing importance of product aesthetics for consumers.
even though the article is very focused on the american market it […]

when you look at the addressees of current design management educational programmes you find a lot of areas being covered beside pure “design”. in return looking at business education curricula offers a whole different picture. you hardly find “design” or “design management” in any of these programmes.
however at an event hosted by the british design […]

the design management institute [DMI], boston announces and celebrates its first satellite in europe. in the course of the london design festival. the launch of DMI Europe is being hosted by the design council in london and will include briefings by several senior European business leaders.
beside earl powell, president of the DMI two speakers […]

the international forum design [if design] offers a bimonthly and bi-lingual online newsletter free of charge.
as they write on their website “In this newsletter we strive to present you with a lively mixture of iF and design-related news. Every time a new issue comes out, we’ll notify you by e-mail and include a link that […]

the open evening for the master of design management programme was a great success and a lot of people joined the open evening event in rotterdam. for closer details look at my previous message from last month.
however if you are still interested in information about the programme or becoming a student just contact barbara vlot […]

the bi-annual braunprize forum 2003 goes into its final stage. on september 2003 a forum of international design experts will elect the winner of the international renowned braunprize. an abstract from the braunprize website supervised by gerlinde kress and her team at BRAUN:
“In the course of the first two rounds of judging, the BraunPrize […]